Strong Brand Presentations on Windpower Truck Products
The IAA in Hannover this year was a complete success for Bohnenkamp AG from Osnabrück. It was the ideal platform for presenting Windpower's comprehensive portfolio of products for the trucking sector. The feedback from the visitors was great and positive without exception. In the last few years, Windpower tyres have established a strong position on the trucking market and you could sense that at the IAA. Visitor interest was huge and this led to a lively visitor flow to the exhibition stand. The new W80 series winter tyres were a particular focus of attention.
Henrik Schmudde, Bohnenkamp Marketing Director commented: "We were able to have very good conversations at the exhibition stand. Interest in the brand and the products was enormous. We notice more and more that the Windpower products have established themselves in the market and that the customers recognise the impressive price-performance ratio."
In addition to the winter tyres, many other tyres from the comprehensive Windpower Trucking Range, such as the new long-distance tyres of the W60 series, were presented. The Race Truck of three time Truck Grand Prix European champion, Heinz Werner Lenz, also drew a lot of interest on the outdoor area.The 950 PS Race Truck, recently completely kitted out in the Windpower design, goes from zero to 100km per hour in 6 seconds.